Built from
The Mountains Up
Born in Bir, Himachal Pradesh. Started as a travel brand. Now building machines that master India's most unforgiving terrain.
Tribal Punk
Customs
Tribal Punk Customs was born in the mountains of Bir, Himachal Pradesh — not from a business plan, but from the hard truth that the machines doing serious mountain work needed to be built by people who actually understood the terrain.
Founded in 2016, TPC started as a travel brand running tours across India's most challenging terrains. We led expeditions — winter runs, high-altitude off-road routes, places where oxygen is scarce and mechanical failure is not an option. That frontline experience became the foundation of every build and tune we've done since.
Today TPC runs a deliberate dual-revenue model: performance tuning keeps the momentum going and the team sharp, while high-ticket caravan builds — priced ₹25L and above — deliver the margins that fund genuine craftsmanship and real R&D.
We are also operationally linked to Raw Expeditions Pvt. Ltd., our Himalayan travel venture based in Bir, Himachal Pradesh. The connection is natural: we build the machines, we run them into the wild. The feedback loop is direct — every build is battle-tested at altitude by the same people who built it.
The longer ambition is a dual workshop presence — Bir and Mumbai — serving both the growing Himalayan expedition community and the city tuning market from their own base camps.